Our Digital Marketing Team
Meet the talent behind your future success
Ms. Harkleroad raises the bar with a background in sociology, psychology and research and analysis. Ms. Harkleroad leverages her breadth of education in these disciplines to help businesses understand the principles of buyer psychology, influence consumer behavior, and create marketing strategies based on careful research and analysis.
As traditional marketing increasingly came to include digital marketing, Ms. Harkleroad’s combined love for technology and marketing was an easy and natural fit. Over several years, Ms. Harkleroad shifted her focus to digital marketing and has become a trusted expert for individuals and companies looking to improve their digital presence. She has mastered SEO tactics, design and development of WordPress websites and the development of successful marketing strategies, while maintaining her place at the leading edge through extensive on-going education.
After realizing the need for transparent digital marketing services and agencies that can cover all digital marketing needs under one roof, Ms. Harkleroad opened her own digital marketing agency to bridge the gap. It is her sincerest wish to provide services that solve problems, improve bottom lines, and ultimately nurture business relationships built on trust, achievement and partnership.
When she’s not building websites, analyzing data and/or creating winning campaigns for her clients, she strives to be a great mom of two beautiful kids, a trusted alpha to her canine buddy, Mikey, and a not-totally-slow marathon runner in both domestic and international races.
In addition to working on graphic design projects and websites for bands and businesses, Jen worked full time as an optician and, later, an optical manager, developing a passion for marketing and entrepreneurship along the way.
This background of both creative work and business experience gives Jen a unique and valuable edge, because she knows that entrepreneurs and businesses (and bands!) want more than just a pretty picture. They also want results.
In her design work, Jen doesn’t simply focus on making things look as clean and gorgeous as possible. She also learns about you and your company from the inside out. She dives deep and discovers who you are as a business, who you aspire to be, and exactly what results you are looking for, and then learns the same things about your target market of potential customers. This allows her to design work that captures and expresses the essence of your business while also attracting the attention of exactly the people you want to speak to.
When she is not behind the screen of her laptop, she is busy traveling the world as a digital nomad with her two sons. Their goal is to touch every ocean by the time they turn 18.
Mark is responsible for Craft & Clover's complex site and app builds, as well as correcting the technical issues that harm our clients' SEO efforts. Whether you're dreaming of a new website, or your site code just needs some TLC, Mark has it handled.