How to Choose the Right Images for Your Website

Need Some Help Selecting Images for Your Website? 

Knowing how to choose the right images for your website can be a daunting task. They should be meaningful as well as relevant to your vision so that they further your message and attract the right clientele. By curating the best possible photos you will increase conversions and enhance your credibility. Images can cause particular emotions in your readers – both positive and negative. This has the potential to encourage or discourage people from contributing to your website.

To help you out here are some of our best tips for choosing the ideal image according to your needs:

1. Incorporate emotional images

People typically make decisions based on emotions and then defend them with logic. When choosing your images, it is important to be aware of the emotions you are trying to invoke in your readers. Your images should sympathize with the readers and should be able to relate to them. A great example of this would be a school district system having images of patient, caring teachers instructing eager students. The emotions derived from such a photo could help lead one to really believe and more importantly feel that this is a quality school district.

2. Go for high-quality and clear images

Knowing how to choose the right images for your website is important. Selecting ones that are of high quality and are clear is just as vital. If your reader has to squint or zoom to see the image, they will automatically be turned off and may potentially consider another website. The images you upload on your website should be high-definition, create synergy with your content and resonate with your readers.

3. Choose relevant images

Finding a suitable image for your content is an important step in the process. Along those lines, so is being strategic about your image choice and placement. Do not choose images at random as they will only confuse the readers. The image you choose should support your goals and communicate to the reader what your website is about at first glance. Your images must be relevant to your brand’s identity so potential clients have no doubt as to what the brand stands for. For instance, if you are a brand that is selling luxury cars, the images must include the refined style of your vehicles in a setting with opulence only matched by the product itself.

4. Use unique images

Another key aspect in choosing the perfect image for your website is uniqueness. If your website images are too similar to other sites, they will not have the same gravity or attract customers as much as you would like. Your images should be able to make your brand stand out with their originality. In a world filled with competition, your images must work to your advantage and differentiate your brand from those of your competitors. These images must communicate to your target audience on their own that it is different and proudly display the reasons why. 

5. Include people images

A simple, yet tasteful way to boost conversion is to add people into your images. This will convey authenticity and show your customers that your product is accessible. With that being said, try to avoid using stock photos of people that users are likely to come across on alternative websites. This will have the opposite of an authentic effect on readers and lead them to question the integrity of the product. Customers should believe that they are looking at photos of real people who are associated with your business. When choosing images of people, take the time and do your due diligence in selecting individuals that reflect your audience. This is yet another key factor in building the trust of your clients.

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