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How to Choose the Right Images for Your Website

Need Some Help Selecting Images for Your Website? 

Knowing how to choose the right images for your website can be a daunting task. They should be meaningful as well as relevant to your vision so that they further your message and attract the right clientele. By curating the best possible photos you will increase conversions and enhance your credibility. Images can cause particular emotions in your readers – both positive and negative. This has the potential to encourage or discourage people from contributing to your website.

To help you out here are some of our best tips for choosing the ideal image according to your needs:

1. Incorporate emotional images

People typically make decisions based on emotions and then defend them with logic. When choosing your images, it is important to be aware of the emotions you are trying to invoke in your readers. Your images should sympathize with the readers and should be able to relate to them. A great example of this would be a school district system having images of patient, caring teachers instructing eager students. The emotions derived from such a photo could help lead one to really believe and more importantly feel that this is a quality school district.

2. Go for high-quality and clear images

Knowing how to choose the right images for your website is important. Selecting ones that are of high quality and are clear is just as vital. If your reader has to squint or zoom to see the image, they will automatically be turned off and may potentially consider another website. The images you upload on your website should be high-definition, create synergy with your content and resonate with your readers.

3. Choose relevant images

Finding a suitable image for your content is an important step in the process. Along those lines, so is being strategic about your image choice and placement. Do not choose images at random as they will only confuse the readers. The image you choose should support your goals and communicate to the reader what your website is about at first glance. Your images must be relevant to your brand’s identity so potential clients have no doubt as to what the brand stands for. For instance, if you are a brand that is selling luxury cars, the images must include the refined style of your vehicles in a setting with opulence only matched by the product itself.

4. Use unique images

Another key aspect in choosing the perfect image for your website is uniqueness. If your website images are too similar to other sites, they will not have the same gravity or attract customers as much as you would like. Your images should be able to make your brand stand out with their originality. In a world filled with competition, your images must work to your advantage and differentiate your brand from those of your competitors. These images must communicate to your target audience on their own that it is different and proudly display the reasons why. 

5. Include people images

A simple, yet tasteful way to boost conversion is to add people into your images. This will convey authenticity and show your customers that your product is accessible. With that being said, try to avoid using stock photos of people that users are likely to come across on alternative websites. This will have the opposite of an authentic effect on readers and lead them to question the integrity of the product. Customers should believe that they are looking at photos of real people who are associated with your business. When choosing images of people, take the time and do your due diligence in selecting individuals that reflect your audience. This is yet another key factor in building the trust of your clients.

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Jessica Yaffa, CPC

Domestic Violence Expert & Relationship Coach

I have been a client of Craft & Clover's since their inception and have continually been blown away by who they are as well as the work that they do. Cheri (the owner) and her team are not only an absolute delight to work with, but boy do they know their stuff! Time and time again they have created campaigns, graphics and have made suggestions that have ultimately grown my business. Not to mention, they also created a beautiful and well-performing website, marketing materials that are stunning and social media campaigns that draw a tremendous amount of engagement. All of this said, their rates are insanely reasonable and their communication is above average!

Erin Elmore, Psy.D.

Child Psychologist

Craft & Clover not only met, but exceeded my expectations. Cheri and her team are creative geniuses, were easy to work with, and were always careful to listen to my requests and ensure I was satisfied with the product. I am so proud of my website and couldn't have done it without them! Highly recommended.

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Practitioner and Co-Founder of Brain RX

Overall a truly great experience with creating our website and adjusting it to the many needs we had. Very responsive and quick to make any changes that you need!

Christina Chopin

Behavioral Health Management Consultant

I would give Craft & Clover 10 stars if I could. I met Cheri several years ago when I was building a new company. Her expertise has been invaluable, and she's been my first call ever since as I've continued to create and support other companies. Cheri is an exceptional human being. Her talent and body of work speak for itself. I trust her completely. Cheri is the consummate professional and continues to prove her devotion to continued mastery of her craft. It is a privilege to work with her.

Shiloh Reed

Former VP of No Silence, No Violence

Cheri is nothing short of perfection! She has a vision that is spot on, and an incredible sense of art + content collaboration. She's incredibly professional, easy to work with and very supportive of making your vision come to life. Her attention to detail and creativity is what makes her stand out above all. I highly recommend you working with Cheri for any needs you may have as she is a wealth of knowledge with endless resources, creativity and an immense passion for what she does. I have yet to find anyone else as amazing as her!!

Tom Horvath, Ph.D.

Psychologist and President of Practical Recovery

The number of unique visitors to our site each month keeps growing and we compete well against much larger companies. We are in no danger of being downgraded by search engines because their SEO techniques are legitimate. If Craft & Clover can be effective in our market, I expect they could help anyone.

Maegan Casanova, Psy.D. (a client who loved us so much, she joined the team!)

Psychologist

I have never had a professional transaction go so smooth. Communication is timely and clear. The platforms they use to communicate are user friendly and have ease of use. The creative ability if the team Cheri has work for her continued to amaze me. I would highly recommend Craft & Clover for your marketing and website development/optimization needs.

Reya Kost, Psy.D.

Psychologist and Co-Founder of Connected, Seen & Heard

I had my first meeting for a brand new company today and was blown away. Cheri was able to provide the exact information we were looking for and explain it in a way that was understandable to non-marketing minds. She is so thoughtful and knowledgeable, makes you feel very comfortable asking (stupid) questions, and genuinely cares about seeing you succeed. Cheri and Craft & Clover have ALL of my business from this point forward.

Sky Soleil

Actor

I hired Craft & Clover specifically for their digital marketing services. After my initial consultation it was clear they were the right choice. Cheri was knowledgable and extremely helpful with the full SEO audit and website optimization I was looking for. On top of that the SEO strategy they crafted was personally tailored to my exact business needs and the results are already starting to speak for themselves. Big thanks to Cheri and her team. An absolute pleasure to work with.