Internet Marketing Services
Get more leads and sales with San Diego’s top Internet marketing company
Craft & Clover is a full service internet marketing company in San Diego that delivers results and improves your bottom line. We have a team of experts capable of handling all of your online marketing needs, from web design/development, search engine optimization (SEO), social media marketing, email marketing and more. Our mission is to provide honest, clean and ethical solutions that will withstand time and changes in the digital industry. And because we provide all digital marketing services, we are able to truly partner with our clients, learn their brand and create a sound digital strategy that spans the entirety of their online presence.
What is Internet marketing?
Also called online marketing, Internet marketing is marketing that leverages various Web-based channels to find, attract and convert customers. If you’re like most people, search engine optimization (SEO) and pay-per-click (PPC) is what comes to mind when you hear the term ‘Internet marketing.’ While these two components are often integral to online marketing efforts, we believe a truly effective Internet marketing strategy embraces several other components as well.
Can you be successful without leveraging each online marketing channel? Of course. However, the most effective marketing strategy and plan will utilize all channels available. Craft & Clover offers full Internet marketing packages, but if you find you only need (or can afford) one marketing channel, we will help you find the right platform for your business and tailor your internet marketing services to include as many components as you would like.
A holistic online marketing plan consists of:
- A website designed with user experience, conversion, and search engines in mind
- Search engine optimization (SEO)
- Search engine marketing
- Content marketing
- Social media marketing
- Email marketing
- Conversion rate optimization
For many, these terms are new, and that’s ok. While we think it’s important for every business owner to understand at least the basics of each, we know learning something new when you already have so much to do can be daunting. To help you understand these marketing practices, we’ve provided an overview of each component below.
Internet marketing services overview:
Website: A balanced website that is built for both usability and search engines is the cornerstone of Internet marketing. This one really is a no-brainer. How are you going to be found online if you don’t have a website?
But it doesn’t stop there. Just having a website isn’t going to get you seen, and it certainly doesn’t mean people are going to buy. That’s right – we’ll say it again: Just having a website isn’t going to get you very far. If you want your website to work for you, it’s going to need to attract, engage and convert. Simple, really, but you’d be surprised how many websites miss the mark.
Search Engine Optimization: Search engine marketing, or SEO as it is widely known, has the highest ROI of all Internet marketing efforts. When done right, SEO will improve the quality and quantity of website traffic by leveraging organic search engine results. Put simply, SEO aims to position your business at the top of search engine results. Typically, the higher you rank say, on Google, the more traffic you will get to your site.
SEO is different than pay-per-click (PPC), which drives traffic through paid advertising. SEO combines on-site and off-site optimization to get your site listed at the top of the organic search results, which you don’t have to pay for.
But don’t get us wrong, just because the results are in an unpaid space, that doesn’t mean you shouldn’t invest in proper SEO by a qualified professional. SEO is both a science and an art, and is an ongoing process.
Content Marketing: Content marketing is a strategic Internet marketing approach that focuses on creating and distributing quality content to attract, engage and retain the attention of a clearly defined audience.
By creating helpful, relevant content, and distributing it to the right audience, a business is able to build a loyal following of its brand. Any marketer will tell you that customers buy from people they trust, and if you want people to trust you online, content marketing is key in making that happen.
Content marketing will not only help you get to the top of the organic search results, it will help you convert visitors into brand followers, and convert brand followers into customers.
Learn more about content marketing and how it can help you get more leads and customers.
Social Media Marketing: Social media marketing is a marketing tactic that utilizes the various social media networks (Facebook, Twitter, YouTube, etc.) to reach a targeted audience, build relationships and get new customers.
We can’t tell you how many times we’ve heard a client say, “I’m not sure about that social media stuff. I don’t think it applies to us.” We can’t blame them. Often seen by business owners as a time-waster and an indulgence of millennials, social media may not seem beneficial at first glance. But this couldn’t be further from the truth.
Social media isn’t going anywhere. In fact, the majority of US adults participate on at least one social media platform. With both organic and paid social media marketing options, social media is one of THE top marketing channels for reaching and acquiring new customers.
Email Marketing: Email marketing in one segment of Internet marketing that focuses on building solid relationships with consumers, both current and prospective. Email marketing works to achieve the goals of all marketing strategies, including business-to-business, business-to-consumer, as well as all sales cycles, including impulse buys, and both long and short sales cycles alike.
An email list is one of your greatest assets, as each person on your list is a warm lead. Just as any marketer will tell you that people buy from those they trust, any marketer will also tell you that follow-up is the key to converting a lead into a customer.
By building a solid email list, and providing consistent, relevant email communication, you can focus on converting the leads you already have, which is infinitely more profitable than acquiring new leads.
Learn more about the advantages of email marketing and how it can improve your bottom line.
Internet Marketing Consulting: Sometimes you just need a checkup to make sure you’re on the right track. Other times, you may not even know where to begin. Either way, our Internet marketing consulting services can help you assess, strategize and develop an Internet marketing plan.
Learning the world of Internet marketing can be a daunting task for business owners. Should you advertise on social media? Which platform is the best for your business? Are you targeting the right audience? Why aren’t they converting? Is email marketing a good strategy for your business? Are you doing this whole Internet marketing thing right? I have an in-house team that can market, but I just don’t know where to start.
We hear concerns like this every day from business owners just like you. A qualified, professional Internet marketing consultant can answer these questions and more, and get you going in the right direction.
Ideal for those who can do the work themselves, but just need some direction, an Internet marketing consultant will provide a thorough assessment and develop a comprehensive strategy and plan to position your business for success. Skip the daunting task of learning the world of Internet marketing and get down to work on the right tasks that will bring results.
Conversion Rate Optimization: It’s one thing to get visitors to your site, but actually converting them into customers is a whole different game. Conversion rate optimization refers to a structured, systematized process that elicits a desired response from your visitors.
Based on the specific objectives of your website, conversion rate optimization leverages research and data to take the traffic you already have and convert visitors into buyers.
Conversion rate optimization consists of three key elements:
Call to Action (CTA): Want a visitor to perform a certain action (make a purchase, sign up for newsletter, leave a review, etc.)? Let visitors know what to do next with a strong, clear and strategic call to action.
Conversion Funnel: A conversion funnel refers to the consumer pathway that takes an individual from prospect to buyer.
Testing: Successful funnels are analyzed and adjusted consistently throughout a campaign. Determine where your bottlenecks are and remove roadblocks to increase leads and sales.
Learn more about our conversion rate optimization services and get more sales from the traffic you already have.